The logo used on the website is very sleek and simple, being a single red bird, the Birdsnest trademark is clear, concise and allows the viewer to associate the website with their logo. The soft red and blue tones used in the website design are quite boho and give an autumn theme to the design. The sans serif type font used in headings and writing is easy to read and keeps the website fresh.
The photos and graphics used in the website have been well considered, they pick up the soft red and blue autumn tones whether in their background or text. The photos do not take away from the simplistic design of the website, they instead compliment the design and push it into a new element. The website design allows for enough white space between photos, text and headings that the viewer is not bombarded with information or overwhelmed by the website. The overall balance of the website is spot on, some graphics take up the whole page, however most are divided by three so the page can be evenly divided by three, creating a symmetrical and conforming design.
Visiting the Birdnest website is a visually appealing process, where all aspects of website design have been well considered and applied.
References Birdsnest.com.au, (2015). Birdsnest Women's Clothing Australia | Buy Women's Dresses, fashion, jeans from 250+ Labels Online. [online] Available at: http://www.birdsnest.com.au/ [Accessed 16 Sep. 2015].
